Why do prices vary so much from one provider to another
A video shoot can cost 500 euros or 50,000 euros for a result that is superficially similar. This difference reflects very different realities: the level of strategic support, the size of the team, the quality of the equipment, all the modifications included, and especially the ability to produce a video that generates measurable results. Before comparing prices, you should therefore compare what those prices actually include.
Price ranges by video type
Social media videos (Real, TikTok, LinkedIn)
It is the fastest growing segment. A short video for social networks seems simple but requires real expertise: writing the script, mastering hook hooks, dynamic editing, adapting to the vertical format.
• One-shot production (script, shooting, editing): 500 a 1,500 euros excluding tax per video
• Monthly pack with strategy and 6 videos: 2,500 to 4,500 euros excluding tax/month
• Monthly pack with strategy and 10 videos: 4,000 to 7,000 euros excluding tax/month
This justifies the high range: the integrated content strategy, the performance analysis, the concepts that are renewed every month and the guarantee of results.
Corporate and institutional video
Corporate presentation film, culture video, values film.
• Short corporate film (2-3 min, shooting 1 day): 3,000 to 8,000 euros excluding tax
• ilm corporate develops (interviews, b-roll, motiondesign): 8,000 to 20,000 euros excluding VAT
This increases the price: the number of shooting days, travel, motion design, derivative versions.
Video ads (Meta Ads, TikTok Ads, YouTube Ads)
Advertising videos have an additional constraint: they must perform on specific metrics (ROAS, CPM, CTR). It's not just about aesthetics, it's about performance-oriented creation.
• Pack of 3 to 5 ads (concepts, scripts, filming, editing): 3,000 to 8,000 euros excluding tax
• Complete campaign with A/B variants: 6,000 to 15,000 euros excluding tax
Personal branding Video for managers
• Pack 10 videos/month (strategy, shooting, editing): 2000 to 5,000 euros HT/month
• Pack 20 videos/month: 4,000 to 9,000 euros excluding tax/month
Aftermovie event
• Short aftermovie (1-2 min, 1 cameraman): 1,500 to 3,500 euros excluding tax
• Full Aftermovie (multi-cameras, interviews, dressing): 4,000 to 10,000 euros excluding tax
What is often excluded from quotations and needs to be checked
Unpleasant surprises in video production rarely come from the price displayed. They come from what is not. Before signing, always check:
• The number of changes included (some charge for each return trip after the first version)
• The image rights of the speakers and the music
• Travel expenses if the shooting is outside Bordeaux
• Delivery formats (a single 16:9 format, or at least 9:16 vertical formats?)
• Platform adaptation (same video available for each channel or separate billing?)
How to assess if a rate is justified
Price is not the right evaluation criterion. The right criterion is the relationship between the investment and the value created. Ask any provider these three questions:
1. What measurable results have you achieved for clients in a context similar to mine?
2. What is included in the price: strategy, scripts, filming, editing, modifications, formats?
3. Is there a form of commitment to results, or only an obligation of means?
A service provider that answers these three questions precisely deserves more attention. A provider that dodges is not worth its price, whatever it may be.
Kosmos's pricing approach
Kosmos offers video packs at a transparent price, with two main formulas: 6 videos and 10 videos per month, and a tailor-made option for one-shot projects. Our prices include the entire process: strategy, scripts, studio shooting, editing, unlimited modifications and performance reporting. The 10-video formula includes a contractual guarantee of results.
Projects start from 2,000 euros excluding VAT. To get an accurate estimate, the next step is a 30-minute strategy call.
Get an accurate quote in 30 min: book a call with the Kosmos team:kosmos-agence.com
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